Our Clients
Our clients represent a broad selection of domestic and international
companies. We have completed consulting assignments and delivered executive
training programs for companies and universities including:
- Pfizer
Inc
- McCann-Erickson
WorldWide (US, Asia, Europe, Latin America, Middle East)
- Time,
Inc.
- Nestle
(Greece and Poland)
- Kodak
- Unilever
(UK)
- American
Express
- General
Electric
- Xerox
- National
Insurance Corporation (Tanzania)
- Tanzania
Revenue Authority
- Ericsson
Electronics
- Ram
Mobile Data (UK)
- Lotus
Development Corp.
- International
Computers Ltd.(UK)
- Scientific
Atlanta
- Digital
Equipment Co.(Germany)
- Celtic
Life Insurance Co.
- Zurich
Group
- Institut
Superieur de Gestion (Paris)
- The
International School of Management (Paris)
- The
College of Insurance
- New
York University
Recent Projects
Kodak
Designed, developed and delivered a series of marketing seminars and workshops
to assist cross-functional marketing teams in developing and executing
advertising strategies, designing and implementing channel strategies,
and setting prices. Teams from divisions across Kodak, including Consumer
Imaging, Digital Imaging and Product Development and Commercialization
have used this program to improve their marketing decision-making.
These facilitated workshops are designed to develop a common language
and understanding of the marketing concepts important to making the decision
facing the team, and then to lead the team to a decision by applying a
process of market analysis. The result is that teams make better decisions
and they learn the process along the way so they can apply it in future
situations.
McCann-Erickson Worldwide
Designed, developed and delivered a seminar in Strategic Marketing and
Communications. This four-day seminar was designed to train account executives,
media mangers and creative managers in the marketing terminology, concepts
and processes used by today's leading marketing companies when developing
marketing strategies. The emphasis in this course is on identifying, analyzing
and solving marketing problems. A major feature of this program is the
use of a state-of-the-art computer simulation we developed in partnership
with McCann-Erickson and Unilever. Participants have the opportunity to
practice strategic planning and marketing management in a dynamic, competitive
computer simulated environment. The Global Marketing Game models a global
consumer market and provides an involving and entertaining learning experience.
Pfizer Inc
Consulted with the Consumer Marketing Group in the ethical pharmaceutical
division. Worked with team leaders to develop strategies and 2002 operating
plans for Media Management, Multicultural Marketing, Consumer Relationship
Marketing and Sponsorship & Events. Consulted with Group leader to
re-organize multicultural marketing efforts around a multidisciplinary
approach.
Tanzania Revenue Authority
Consulted with the Tanzania Revenue Authority to develop and implement
a public relations campaign focusing on improved customer service by tax
collection personnel. A large part of the Taxpayer Education Initiative
was the development and delivery of public relations and customer service
workshops for 60 taxpayer education officers located in each of the thirty
tax regions of Tanzania. Additional work continues on creating internal
and external communication programs.
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Marketing Foundations Inc.