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Our Philosophy
We believe that every assignment Marketing Foundations undertakes should
result in our clients acquiring the knowledge and developing the marketing
skills they need for making better decisions-both now and in the future.
MFI speeds and enhances the knowledge transfer process by using cutting-edge,
accelerated learning tools such as computer-based simulations and dynamic
decision-making tools.
We surpass competitive offerings by combining real-life marketing management
experience with sophisticated marketing concepts and theory. Unlike other
consulting companies, we don't just give our clients "the answer"
to their problem and then walk away. We don't "move in" with
our clients thereby losing our objectivity and perspective. MFI acts as
a marketing conscience for companies by guiding them through a decision-making
process. Whether setting prices, developing advertising strategies, designing
distribution channels, choosing market segments or allocating company
resources, we make sure that the right questions are asked and that decisions
are made in an unbiased, informed, analytical way.
In our seminars, workshops, market research projects and planning sessions,
our four overriding objectives are to:
- Advocate
a strategic marketing orientation in company planning regardless of
functional responsibility.
- Provide
the client with an analytical framework for developing, pricing, promoting
and distributing their products and services.
- Train
managers to use the marketing tools and concepts that will help them
make more effective and profitable marketing decisions by maintaining
a long-term strategic perspective.
- Provide
a forum for participants to discuss their marketing problems and use
the collective experience and knowledge of their peers along with MFI
consultants to find better solutions to their marketing challenges.
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Marketing Foundations Inc.